Snoop Dogg’s Departure from INDOxyz: Unraveling the Coffee Lifestyle Brand Mystery


Snoop Dogg Launches "Premium Lifestyle Coffee Brand" Inspired By His Trip To Indonesia

In the multifaceted world of entertainment icon Snoop Dogg, music is just one slice of the pie. With ventures ranging from cannabis-focused investments to breakfast cereal brands, it’s clear that Snoop’s entrepreneurial spirit knows no bounds. However, not every venture sees the same level of success. Despite the initial hype surrounding his coffee lifestyle brand, INDOxyz, Snoop Dogg reportedly cut ties with the project just a few months after its announcement. In this article, we delve into the details surrounding Snoop Dogg’s surprising departure from the coffee business.

The INDOxyz Announcement: A Bold Move

Snoop Dogg, born Cordozar Calvin Broadus, Jr., joined forces with Indonesian coffee entrepreneur Michael Riady to co-found INDOxyz. The announcement created quite a buzz, with Snoop boldly claiming that the brand would "change the industry." However, the specifics of this transformation remained unclear, as INDOxyz’s business model appeared fairly conventional. The company sourced coffee beans from various Indonesian regions, including Sumatra, Java, Bali, and Sulawesi, which were then roasted and packaged in Los Angeles through Riady’s Tentera Surf and Coffee Roasters.

Early Success and Retail Presence

Snoop Dogg Launches INDOxyz Indonesian Specialty Coffee LineDaily Coffee News by Roast Magazine

Despite its seemingly unremarkable model, INDOxyz managed to secure distribution deals with major retailers such as Albertsons, BevMo, Erewhon, and Safeway. The product lineup featured a canned cold brew priced at $5.99, a dark roast bean retailing at $17.99, and a range of branded merchandise, including trucker hats, sweatsuits, and hoodies.

The Sudden Departure

Snoop Dogg exits coffee company months after it launched

Since the initial announcement, updates from Snoop Dogg regarding INDOxyz became scarce, and the promised industry transformation remained elusive. The reason behind this silence became clear when reports emerged that Snoop had left the company he co-founded with Riady just a couple of months after its launch. According to Page Six, an unnamed insider disclosed that a 16-day investigation into the company’s management led to Snoop and his team relinquishing all ownership and stake in INDOxyz. Surprisingly, no specific reason for this abrupt exit was offered.

The Influential Backer

Michael Riady, the co-founder of INDOxyz, comes from a prominent background. He is the grandson of billionaire magnate Mochtar Riady, founder of the Lippo Group, a real estate conglomerate. The elder Riady’s influence and business knowledge have played a significant role in Michael’s entrepreneurial journey.


Snoop Dogg Launches INDOxyz Indonesian Specialty Coffee LineDaily Coffee News by Roast Magazine

Snoop Dogg’s foray into the coffee lifestyle brand with INDOxyz generated significant initial excitement, but it appears that the venture did not live up to its lofty promises. With Snoop and his team’s abrupt departure, the future of INDOxyz remains uncertain, leaving fans and industry watchers with more questions than answers. The coffee industry, it seems, will have to look elsewhere for its next transformation.

In a world where Snoop Dogg’s ventures often capture headlines, "Snoop Dogg Drops His ‘Coffee Lifestyle Brand’: Report" is a reminder that not every project can turn to gold, no matter the star power behind it.

Related Stories: The Snoop Dogg Coffee Saga Continues

What impact has Snoop Dogg had on society?

Snoop Dogg’s Impact on Society

  • Charitable Auction: An hour spent with Snoop Dogg in a recording studio was auctioned off to support Habitat For Humanity’s Operation Home Delivery Fund.
  • Basketball Charity Game: Snoop Dogg organized a charity basketball game at his former school, with proceeds benefiting both his Save a Life Foundation and the local high school.
  • Community Engagement: Snoop Dogg actively engages with his community by coaching the Snoop Youth Football League, providing mentorship and opportunities for young athletes.

What is Snoop Dogg’s claim to fame?

Snoop Dogg’s Claim to Fame

  • Discovery by Dr. Dre: Snoop Dogg’s music journey commenced in 1992 when the legendary Dr. Dre discovered him. He made his debut on Dre’s solo project, "Deep Cover," followed by a prominent role in Dre’s first album, "The Chronic."
  • Record Sales: With over 23 million albums sold in the United States and a staggering 35 million worldwide, Snoop Dogg has established himself as a rap icon.
  • Doggystyle Debut: His debut album, "Doggystyle," was a game-changer, produced under the mentorship of Dr. Dre.

What all has Snoop Dogg done?

Snoop Dogg’s Diverse Roles

  • Actor (85 Credits): Snoop Dogg has made his mark in the world of acting, with notable roles such as BMF (2023).

  • Guest (52 Credits): His charisma extends to guest appearances, including Celebrity IOU (2023).

  • Appearing (92 Credits): Snoop Dogg has been seen in various roles, such as in the documentary series "They Call Me Magic" (2022).

  • Host (24 Credits): He takes on the role of host in shows like the American Song Contest (2022).

  • Judge (2 Credits): Snoop Dogg has lent his expertise as a judge on shows like Go-Big Show.

  • Voice (25 Credits): His distinctive voice has graced animated series like Modern Family.

  • Executive Producer (10 Credits): Snoop Dogg has taken on the role of executive producer in projects like "Martha & Snoop’s Potluck Dinner Party."

  • Reality Cast Member (5 Credits): He has also been a reality cast member, as seen in Game Shakers.

What is the name of Snoop Dogg coffee?


Snoop Dogg’s Coffee Brand

  • Brand Name: Snoop Dogg’s coffee venture is named "INDOxyz."

Partnering with Indonesian coffee entrepreneur Michael Riady, they have crafted it as a "lifestyle coffee brand."

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