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Introducing Myself

by christinecapone

My name’ Christine Capone. I am an experienced marketing leader with over 8 years of experience in experiential marketing. Currently, I hold the position of President at MKG – Experiential Marketing since December 2020, where I lead the company’s strategic vision and growth.

Prior to my role as President, I served as Managing Director at MKG from December 2019 to December 2020, overseeing key client relationships and marketing initiatives. Before that, I held the positions of Executive Director, Marketing & Strategic Partnerships and Director of Marketing & Strategic Partnerships from December 2018 to December 2019 and July 2017 to December 2018 respectively.

In these positions at MKG, I was responsible for identifying new client opportunities, client retention strategies, marketing communications, and liaising with the senior leadership team on agency growth plans. I also led the development of proposals and pitches, ensuring they aligned with client goals.

My previous role was Director of Business Development from March to July 2017, where I evaluated RFPs, partnered cross-functionally on pitch development, and researched industry trends. I was recognized with an internal company award for demonstrating the agency’s values in this position.

Prior to my business development role, I served as Director of Accounts from March 2015 to March 2017. Here I expanded key client relationships, acted as a brand champion, and managed a team of 8 direct reports.

With my vast experience driving marketing strategy, building client relationships, and leading teams, I bring invaluable expertise to MKG as President. My passion for experiential marketing and natural ability to collaborate cross-functionally make me an asset to the company.

This is my introductory information : https://www.linkedin.com/in/christine-capone-b0b8b68

This is a website about me : https://accelerationcc.com/leadership/christine-capone.php

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